DD dispatched an undercover researcher to study sales @ the 7545 N Paulina store last year. The numbers looked really good. But they wanted to know how to further increase profits. It just seemed to corporate that there was untapped potential.
Hidden in a CTA emblazoned vehicle the investigator studied foot traffic on 7500 North Paulina day in and day out for months. It quickly became obvious. The overwhelming majority of customers came from the southern Howard L entrance and bus stop.
People exiting the "L" closer to Howard Street found the Dunkin Donuts too far. They invariably shrugged their shoulders, scratched their heads and gave up. After the data was compiled and discussed DD decided another store was needed on Paulina.
Last edited 3/19/14 8 pm
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